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Why Manual LTL Freight Quoting is Killing Your B2B Conversion Rates

In the world of B2B e-commerce, “Contact us for a shipping quote” is a conversion killer.

Today’s business buyers expect the same “Amazon-like” experience they get at home: instant pricing, transparent tracking, and a seamless checkout. If your Magento store forces a customer to wait 24 hours for a freight quote, they’ve already moved on to a competitor.

The Real Cost of “Call for Quote” When you don’t provide real-time LTL (Less Than Truckload) rates at checkout, you face two major risks:

  1. Cart Abandonment: 48% of online shoppers abandon carts due to high or hidden extra costs.

  2. Margin Erosion: Estimating freight costs manually often leads to undercharging, where the merchant eats the difference.

The Solution: Real-Time Carrier Integration By integrating specialized LTL extensions—like those for XPO, R+L Carriers, or Old Dominion—directly into your Adobe Commerce storefront, you automate the entire process.

Benefits include:

Stop Losing Sales to Delay Don’t let logistics be the bottleneck of your growth. Automating your freight shipping doesn’t just save time; it builds trust with your customers.

Explore our full range of LTL Freight Extensions for Magento 2 here.

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