Agentic Commerce for Magento 2 (AI Shopping Assistants, MCP & UCP)

Please Note: Magento 2 Agentic Commerce (AI Shopping Assistants, MCP & UCP) is an independent extension developed by EcomPlugins. This downloadable Magento 2 extension transforms your store into an AI-ready storefront by publishing open protocol standards: Universal Commerce Protocol (UCP), storefront Model Context Protocol (MCP) server, OpenAI ACP manifests, and machine-readable /llms.txt discovery feeds.

More and more shoppers now start their buying journey inside conversational AI assistants like ChatGPT Search, Claude, Perplexity Shopping, and Google Gemini. This extension enables autonomous AI agents to search your live catalog, quote real prices, verify in-stock quantities, construct customer shopping carts, and safely hand off shoppers to your checkout via encrypted continue URLs.

During the shopping interaction, the AI assistant connects directly to your store's high-performance Model Context Protocol (MCP) server at /agent/mcp using 8 native e-commerce tools (catalog search, product specifications, category navigation, cart creation, add to cart, update cart, get cart, and store information).

AI assistants never collect credit card numbers or process payments. When an assistant finishes building a cart, it supplies the shopper with an HMAC-encrypted continue_url. When the customer clicks the link, the quote is seamlessly injected into their active browser session with totals recalculated, allowing them to complete payment securely on your native Magento checkout.

The extension also includes a comprehensive Agent Activity & Revenue Attribution Dashboard in Magento Admin (Marketing > Agentic Commerce), tracking bot visits, search queries, created carts, and attributed orders with gross revenue.

Review the screenshots below to understand how Magento 2 Agentic Commerce connects your catalog to AI shopping assistants and tracks attributed revenue.

Important: This extension works natively with leading open standards (MCP, UCP, OpenAI ACP) and runs directly on your Magento server with zero external SaaS subscriptions and no third-party monthly fees. Compatible with standard Magento checkouts and leading One Step Checkout extensions.

Open Protocols & Standards (UCP, MCP & LLMs)

The module implements the official open standards required by autonomous shopping models:

• Storefront MCP Server: Standard JSON-RPC 2.0 endpoint at /agent/mcp with 8 registered shopping tools.
• Universal Commerce Protocol (UCP): Cryptographic merchant profile and ES256 key discovery published at /.well-known/ucp.
• Machine-Readable LLM Discovery: Automatically generates and updates /llms.txt, /llms-full.txt, and /agents.md for AI web scrapers.
• OpenAI ACP & OpenAPI: Standard ChatGPT plugin manifest at /.well-known/ai-plugin.json and schema at /agent/openapi.json.

Key Features

• Enable or disable Agentic Commerce globally or per store view directly from Magento Admin.
• Publish standard Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp.
• Host an open Model Context Protocol (MCP) server at /agent/mcp with 8 native shopping tools.
• Automatically generate /llms.txt, /llms-full.txt, and /agents.md for AI crawlers.
• Expose OpenAI ACP manifest and OpenAPI 3.0 specification endpoints.
• Allow AI assistants to perform full-text product catalog searches with price, category, and in-stock filters.
• Support detailed SKU lookups including configurable attributes, tier prices, and image galleries.
• Allow AI agents to create shopping carts and add simple, downloadable, or configurable products.
• Secure shopper handoff using HMAC-encrypted continue_url tokens.
• Configurable continue_url destination: land shoppers on Shopping Cart (/checkout/cart) or One-Page Checkout (/checkout).
• Block abusive IP addresses using exact IPs, wildcards (*), or CIDR subnets (/24).
• Block unwanted scraper bots and User-Agents with instant HTTP 403 Forbidden.
• Real-time IP detection supporting Cloudflare (CF-Connecting-IP), reverse proxies, and load balancers.
• Set description field priority hierarchy (Description -> Short Description -> Meta Description).
• Smart hidden guest pricing: flag member-only prices as login_required to prevent AI from quoting items as free ($0.00).
• Marketing Analytics Dashboard: view AI Agent identity, actions, client IP, order number, and attributed revenue.
• Built-in automated test suite: run php bin/magento techgroup:agentic-commerce:test to verify all 27 features anytime.
• Compatible with Magento 2 Open Source and Adobe Commerce 2.3.x and 2.4.x (PHP 7.4 – 8.3).
• Zero recurring SaaS fees or per-query API charges.

Configuration

Getting started is simple:

1. Install the module and run php bin/magento setup:upgrade.
2. Go to Stores > Configuration > EcomPlugins Extensions > Agentic Commerce (AI & MCP).
3. Set Enable Agentic Commerce to Yes.
4. Enable Universal Commerce Protocol (UCP), /llms.txt, and Storefront MCP Server.
5. Configure your Security & Bot Access Control (enter any blocked IPs or bot User-Agents).
6. Set your preferred continue_url destination (Cart or One-Page Checkout).
7. Clear Magento cache and run php bin/magento techgroup:agentic-commerce:test to verify all endpoints.

Benefits of Agentic Commerce & AI Shopping Assistants

• Capture high-intent shoppers searching within ChatGPT, Claude, Perplexity, and Gemini.
• Eliminate AI hallucinations with real-time catalog, live stock, and exact price verification.
• Increase conversion rates by letting AI assistants build carts and guide shoppers straight to checkout.
• 100% PCI compliant: customer payment credentials never pass through external AI models.
• Accurately measure ROI by tracking AI-attributed orders and gross sales in your admin dashboard.
• Protect your server bandwidth from aggressive scrapers with built-in CIDR and User-Agent firewalls.
• Future-proof your Magento store for the next generation of autonomous AI commerce.
• No monthly subscription fees: one-time purchase with full code ownership.

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Why Choose EcomPlugins?

• Magento and Adobe Commerce specialists trusted by merchants worldwide.
• Production-ready extensions engineered for high performance and scalability.
• 100% open-source code compliant with Adobe Marketplace coding standards.
• Fast technical support from experienced Magento developers.
• Designed for reliability, long-term compatibility, and seamless upgrades.

Support

If you need assistance with installation, MCP configuration, or agent integration, our Magento experts are ready to help.

Please contact us or email [email protected].

Live Demo

• Frontend Demo: https://magento2.ecomplugins.com
• Backend Demo: https://magento2.ecomplugins.com/admin/